Eco-in-the-Know (Eco ITK) is a marketing communications initiative designed to raise awareness of environmental issues and to reinforce the importance of integrating sustainability into core business strategies.
In order to achieve its transformative potential, sustainability must be embedded into the business rather than added as a side dish. An integrative approach helps reduce negative impacts on the environment and offers significant opportunity to raise business value in terms of reputation, cost reduction, innovation and access to talent. We target three areas:
- management awareness: our business membership program on High Performance Cleaning provides facilities and building managers with up-to-date information on the impact of cleaning and custodial effectiveness on building operations and maintenance, building and industry standards.
- market trends: our marketing research department provides information on sustainability and conservation trends in the marketplace through our website, www.organicgreenpeace.com.
- building occupants/consumers: offer newsletters and news feeds to company newsletters to reinforce the company’s sustainability efforts.
